Devising plans to optimise your business is easy to put off when everything’s going well, but in the end, customers will choose the supplier who offers the simplest and most attractive gaming experience – a game experience based on faultless communication and service, something that a patchwork of different isolated systems makes unfeasible. Multiple logins and accounts not only make administration resource consuming, they also deter from the gaming experience and make it more difficult to recruit new players

and to develop opportunities for customers. Boss Media’s Gaming Management System is player-centric. It is developed from a player perspective based on our understanding of games and players. It is not constructed as a system to
manage a specific game or service. It is developed to optimise the gaming business in its entirety – and the gaming business begins with players. GMS allows you and your players to profit from a genuine one-account solution.

Thanks to the system’s openness and smart integration, a single account now accompanies the player – like a wallet in his pocket – from game to game. Funds are always conveniently available to the player, whether he chooses to place a bet in roulette, play a hand of Texas Hold’em or wager on a favourite football team. Anywhere in the online gaming operation, the player can place bets and deposit new funds into his account without having to leave the gaming action. GMS lets you track the customer’s behaviour in its entirety through a single account. Get direct and exclusive access to all information about registered players, their transaction histories, gaming activity and other vital data in one place – even when the player is active within more than one game system. Generate standard and tailored financial reports, demographic reports, and customer profile reports.

This valuable information can be used to better conduct more accurate business profitability analyses and to craft more effective loyalty rewards programs, ad campaigns and crossproduct bonus promotions to increase longterm sales and player satisfaction. For example; find out which VIP sports book players lost yesterday, give them 100 free spins on the slots to cheer them up, and follow up with a report on how it went the next week. That’s being in control. That’s being proactive. That’s a smart way to optimise business. And optimising your business is the core function of Gaming Management System. GMS is also a powerful tool from a responsible gaming standpoint. As operator, you can track the behaviour of any player to see patterns indicative of problem gambling. Encouraging healthy play is in everyone’s best interest. GMS optimises and secures the gaming experience at every level – from player to operator.